Amy Wachtel Delman has been involved in public relations, marketing, and branding for over two decades. Her expertise lies in using media exposure to raise awareness and increase revenues in companies where she has worked in-house or as a consultant. She has been mentioned in Inc. magazine and the National Journal of Public Relations.
A social media advisory is a way to let online and hyper-local news sites know about happenings in a company, the marketplace, and the community.
It is similar to a press release in terms of layout. But it is not sent to what is considered the traditional press.
This is because of the consolidation of the newspapers, and all print vehicle as well as the rise of digital and online technology.
A social media advisory is easily shareable and is used in conjunction with social media in terms of posting links because it amplifies the message.
Hi this is Amy Delman from Amy Delman Public Relations. Welcome to PR Minute. Today we are going to discuss “Why It’s Important For A Company To Be A Good Neighbor” in its surrounding communities.
Your company has resources and you could use those resources to help the community whether you sponsor little league, pop warner football, or if you hear that the community is having a problem such as pollution in a local river. You can actually build an exercise, a team building exercise, where members of your company go down and help the community achieve whatever goals they are wishing to achieve. Not only does this build moral within your own company, it lets the community know you as people and not just an organization. Most companies do good by doing well and that’s something that you want your company to be known for.
Steven Sirot and David Slater, Co-Founders, College Benefits Research Group (CBRG) were recently interviewed by Karin Price Mueller, founder of NJMoneyHelp.com and reporter for NJ.com. The article explores whether 529 plans can be used for preparatory college expenses such as SAT classes and college tours. Here’s some of what David and Steven had to say:
“In order to use your 529 plan, it is imperative that the expenses are for eligible college institutions. Expenses such as room and board can get tricky because if your child will be living off campus, the expenses cannot be claimed if the cost is in excess of the school’s estimated cost for room and board,” said Steven Sirot.
“Additionally, be sure not to use any 529 plan funds for entertainment or any non-education expense,” David Slater states. He continues, “Even if there is money left over in the 529 plan account, let it sit there in case your child plans to pursue any post-graduate studies.”
Steven Sirot and David Slater, Co-Founders, College Benefits Research Group (CBRG), were recently interviewed by Michael Izzo, Reporter, The Daily Record, a Morris County based daily newspaper for an article titled, “How Chatham Family Navigated College Process,” which covers the story of one New Jersey family that CBRG helped navigate through the complexities of the college selection process. Here’s some of what the article had to say:
After attending a seminar at their library, the Merchants enlisted the help of the College Benefits Research Group. The group, co-founded by Steven Sirot and David Slater, helped guide the Merchants through the complicated process, showing them how to find the right schools and the best way to pay for college.
“These guys were able to talk us off the ledge,” Genevieve Merchant said. “They convinced us to let Mallika walk through her own process and discover where she wanted to go and what she wanted to do, while helping us understand as parents where to draw the line.”