Amy Explains What Being First Means

Is being “first”— or among the first — that important? Or is it just a matter of bragging rights?

“It can be important to be No. 1 with a new product or service,” according to Amy Delman, owner of Amy Delman Public Relations LLC, who represents clients in multiple industries. “It’s important because being the first can differentiate your business. It can help you make the leap from the competition. When you become known for being the best at something — think of Memorial Sloan Kettering and its reputation for cancer care — you draw in more people who need your services. That’s true in every industry.”