Masin Unites“Grass Root” Military Initiatives With Green Energy Sustainability For a National Platform

solarcure-logoWOODBRIDGE, NJ – Aug 26, 2013 – Raymond Saluccio, Founder and Chief Executive Officer of SolarCure,, announced that Jerry Masin has joined SolarCure as President. SolarCure, a “cause marketing” company headquartered in Woodbridge Township, NJ, will advance and foster the sustainability of Veterans’ interests and renewable energy through its “Adopt-a-Solar-Panel™” program. The program enhances on-line brand reputation through the distribution and use of innovative search engine optimized (SEO) press releases and social media techniques.

“We are pleased to have Jerry Masin join us, leading SolarCure to market in local, state and national business communities,” stated Saluccio. “He is a senior business executive and trusted partner to leadership teams with proven ability in leading startups, early stage companies and turnarounds towards sustainable growth, increased market share and profitability. I look forward to working with Jerry as we build SolarCure to become a powerful engine for business development, environmental advocacy and support of the men and women of the US Armed Services who have and now stand the watch in defense of our national interests,” added Saluccio.

Jerry Masin is committed to the notion that economic viability for civilians and US Armed Services Veterans is an outcome of learning, professional growth and job sustainability. He advances this cause as head of the Rutgers Alumni Association’s Special Interest Group for Military and Veterans; as a volunteer Employer Outreach Coordinator for Department of Defense agency, the Employer Support of the Guard and Reserve; and, as an Emerging and Small Business Counselor for the SCORE Association,

To bring much needed awareness to this initiative, Jerry has been a guest on New Jersey Now; My9TV/FOX NEWS/WWOR;  NJ Capitol Report, NJTV, Channel 13; numerous radio programs and has been profiled in The Star-Ledger, NJBIZ, The Home News Tribune, The Courier News and The Asbury Park Press.

Through his management consultancy, CompasScale,, Masin advises the leadership teams of entrepreneurial, early stage and distressed companies on human capital, operations, sales, and technology issues. Masin’s professional career has been guided by the words of Thomas Edison – “Vision without execution is hallucination.”

About SolarCure

SolarCure specializes in helping clients combine powerful messaging and promotion with legitimate, sustainable, renewable green energy practices. When this combination is achieved, green branding and marketing practices can help to transform a business’ public perception and open up new markets of loyal customers.

The end results of our efforts are a cleaner environment, more jobs for U.S. veterans, financial savings for non-profits, and a demonstrable increase in website and store traffic for clients “Adopting a Solar Panel.” SolarCure is a 2013 recipient of the prestigious Seven Seals Award from the Employer Support of the Guard and Reserve,, (ESGR), emblematic of Military and Veteran’s workplace support. Please visit for more information.